A ‘good hair day’ means different things to different people, but we all recognise our own. If you feel like you’ve hit the jackpot when you find that one shampoo that really does it for your hair, you’re not alone: the UK hair care industry is worth around £1.71 billion. We’re clearly all on the hunt for good hair days; more shine, and less frizz often top of the wish list.

I used to want to swap my extra thick, uniquely half straight/half curly locks for smooth and manageable tresses. Then I discovered my ultimate good hair day product: L’Oréal X-Tenso. Keratin blow-drys are excellent at taming frizz, but don’t tackle curls. X-Tenso Moisturist works like a chemical relaxer to break the bonds in the curl without making it too straight. The finish is amazing: it takes out weight and volume, adds shine and makes it super fast to heat style. It’s £250 and lasts about six months, but it gives the kind of hair I used to dream about.

ECO-COIFFURE

Good hair days abound at Anita Rice’s salon, Buller and Rice. She set it up on a mission to deliver sustainable hair styling and colour services. Here, you can cut your plastic footprint with shampoo and conditioner re-fills from eco-brand Davines, admire chic vanity units made from surprising materials like laminated hay and recycled yoghurt pots, relax in up-cycled chairs and enjoy the benefits of an Olaplex treatment, for hair that’s damaged or prone to breakage.

Outside of a professional service, masks are the simplest way to re-set flagging follicles. Love Beauty And Planet is a fresh beauty concept from Unilever. The collection is packaged in 100 per cent recycled plastic (not the caps, they’re working on that), the labels are super peel-able for easy home recycling, it uses ethically-sourced ingredients and it smells divine.

John Frieda has also released three mini hair mask oils. The Miracle Drops come in travel-friendly sachets and tackle frizz, repair damage and brighten dull blondes. I’m also fond of Davines’ hair mask sachets because they have a tiny cap and can be stored without mess. Coco & Eve’s cult coconut oil frizz-killer works on all hair types and Briogeo’s Deep Conditioning Mask helps build resilience against future damage from heat and chemical treatment. Good hair days are guaranteed.