Hyaluronic acid. Scary? Or the key to supple skin? Although this beauty product sounds terrifying it’s a simple and effective way to keep skin hydrated.

WHAT IS IT?

Hyaluronic acid (HA) is something that our skin produces naturally, approximately 15 grams, in fact, to help maintain moisture levels. Due to a combination of aging, pollution, skincare and beauty products along with plenty of other factors, the natural levels of the acid in our skin reduces over time. Enter the skin saviour that is hyaluronic acid.

Working as a magnet for hydration, HA holds up to 1,000 times its weight in water, helps skin cells retain as much moisture as possible and helps skin feel hydrated, plump, and youthful. The plumping effect causes fine lines to practically disappear whilst reducing the prominence of deeper creases in the skin.

HA has also been proven to have antioxidant and pollution fighting properties. Suitable for sensitive or breakout-prone skin, as well as those with an oily complexion, as although you may be oily chances are your skin is lacking in hydration, HA is friendly to all skin types.

HOW DO YOU USE IT?

It turns out that HA isn’t actually as scary as it sounds and may well be your new favourite part of your skincare routine. As with any new skincare product, it’s good to test on a small area first and then gradually build it into your skincare routine.

Start by applying once a day until your skin is used to it. Then, if you notice your skin really benefiting from the extra hydration you can apply once in the morning and again at night. Most HA products are water-based so should be applied before heavy oils and creams or any other lotions and potions. Coming in many forms including serums, foams, and masks, you’re sure to find HA products to slip seamlessly into your current skincare routine.