Cheers to the Summer – with new Smirnoff Infusions
Most drinks can be enjoyed indoors. But only a special, select few can truly be considered “outdoor” drinks. Whether it’s a rooftop bar or standing outside your favourite pub, a friend’s garden or one of London’s many parks, these outdoor spaces demand a tipple to suit the occasion. It’s no coincidence that we tend to feel happier throughout the summer months: there’s all that vitamin D from the sun, while social interaction and seeing friends is great for wellbeing.
Infuse your summer with zesty vibes
These happy summer vibes are why Smirnoff has created its new Infusions range. Imbued with natural ingredients and using real fruit essence, each sip will add to the summer
vibe. Simply add soda and ice for that fresh holiday feeling.
First up, there’s the Orange, Grapefruit & Bitters combination, which makes for a zesty, refreshing beverage. Then there’s the Raspberry, Rhubarb & Vanilla option, which smacks of British summer time. And there are so many spots to enjoy this new offering.
The Four Corners of London
When it comes to rooftop bars or standing outside a pub, you’re spoilt for choice across London. The south’s champion, Brixton, is positively teeming with seemingly new bars and pop-ups, and continues to enjoy its recent surge in popularity. In the north’s corner, Camden has a buzz all year round, yet has that extra frisson throughout the summer months as the hordes come flocking, while Hackney and the east remains achingly cool. And when it comes to packed pubs and summer sun, Chelsea takes some beating. No matter where you congregate, with new Smirnoff Infusions, there’s a fresh tipple to accompany you and old friends as you make new memories.
For al fresco dining (studies show that just two hours a week in a green space is linked with feeling happier) you’re also spoilt for choice. Clapham Common can look like the outer reaches of a music festival in the sunshine season, as young professionals look to maximise the rays.
But if you’re on the hunt for somewhere a bit more tranquil, try stunning Greenwich Park. Indeed, those magnificent views of the capital will remain etched on the retina. Let your friends provide the food, glasses, soda and ice (lots of ice); you’ll be the one setting trends with new Smirnoff Infusions.
And, of course, there’s the great British barbecue, with friendship and face-to-face contact linked to an increase in self-esteem and lowering stress. Sure, the host has burned the burgers, the sausages look inedible and those ribs are, at best, problematic. And what’s that? A spot of rain. No matter. Alleviate the gloom with a tall glass of Infusions, soda and ice.
Smirnoff Infusions makes for a lighter beverage compared to many vodka-based drinks, with one part Infusions to three parts soda, simply served with ice and fruit. And, hopefully, plenty of sunshine.
For more information, visit smirnoff.com