The new rules of social cool with Smirnoff
Socialising has changed. Late-night gym sessions followed by a refreshing drink are favoured over clubbing, get-togethers and dinner parties trump raucous house parties and even students are more diligent than ever, opting for studies over hedonism.
That’s because the rules of cool have changed. Culturally, it feels like we are in the middle of a happy revolution, where kindness has replaced ego and judgment, mindfulness has won over mindlessness, inclusivity and tribes have replaced cliques and experiences have eclipsed materialism. And we’ve never felt more fresh because of it.
Gone are the days when social occasions centred around drink, with get togethers now involving friendship and mutual mindful moments that you’ll treasure forever. It’s something Smirnoff feel passionately about, and the reason it has created new spirit drink Smirnoff Infusions (perfect for get together moments) and the Soda Fruit Smash serve (ideal when you’re out and about with friends) for their famous vodka.
Get Together moments mean having friends round for a chat and a catch-up. That could be something as casual as watching post-work TV or something ever so slightly more formal in the guise of a dinner party. And, as the sun pops out for the next few weeks, make the most of it with a Great British BBQ. Smirnoff Infusions, meanwhile, make for the perfect complement to any such moment. As host, you’d be expected to put together the simple serve yourself. And it couldn’t be easier: simply add 150ml of soda water to 50ml of Smirnoff Infusions, top with ice and garnish with raspberries or citrus fruit slices.
Out & About is exactly that; it’s going to that new rooftop bar to enjoy friendship-defining chats, rather than competing with conversation-ending drum & bass in a place you never really liked in the first place. Or visiting that new local festival with pals for a solid catch-up, rather than hitting the clubs until the sun comes up. Or it could be simply finding a watering hole on the South Bank to soak up the Thames while reminiscing with those closest to you. The Smirnoff Soda Fruit Smash is ideal for these moments, with a barperson recommended to make the magic happen.
Whatever you choose, please know this: the rules of social cool have changed, and you are the change-makers who made it happen. We raise a glass to you.