Regardless of your sex, chances are the ageing process is somewhere near the top of your list when it comes to skincare. Sales of anti-ageing products now account for more than 40% of the entire skincare market.

If it’s not something that phases you then that’s the best news we’ve had all day and stop reading immediately so you don’t develop a complex.

What can you do you slow ageing ASAP?

Truth is, anti-wrinkle creams are the skincare equivalent of sticking plasters – if you really want to minimise the threat of fine lines, you need to take a more holistic and long-term approach by standing up to skin’s biggest enemies: sugar, smoking and sun damage.

Sugar is a no-no because it attaches itself to collagen in the skin, making it stiff and prone to wrinkling – only Homer Simpson can scoff doughnuts without ageing. Meanwhile, smoking starves the skin of essential nutrients.

Using a moisturiser with built-in sunscreen is the most effective way to minimise ageing caused by sun damage, but make sure you choose one that offers protection from both the sun’s UVB rays – the ones that burn you – and its UVA ones, which are present all year round and responsible for the bulk of skin ageing.

Bolstering skin from the inside is a good insurance policy, too – I’m a big fan of The Nue Co Skin Food + Prebiotic, which promotes gut health as well as good skin.

Fun fact: Royal Edinburgh Hospital researchers found having sex three times a week makes men and women look, on average, 4-7 years younger. And working out has a very similar effect!

And here’s what you should buy…

Here are our five favourite anti-ageing products…

1. Green People Day Solution Cream SPF15, £18 for 50ml

2. The Nue Co Skin Food + Prebiotic, £55 for 100g, Net-a-Porter

3. The Ritual of Dao Bed and Body Mist, £16.50 for 50ml, Rituals

4. Bulldog Anti-Ageing Moisturiser, £8 for 100ml

5. Neal’s Yard Remedies Wild Rose Moisturising SPF30 For Face, £25 for 50ml

Read more: 6 unisex beauty products to share with your bf/gf