So you want to be a… blogger
The blogosphere: it’s a force to be reckoned with and for good reason. Over 2 million blog posts are published every day, and while naysayers may chide with chants of ‘go get a real job’, professional bloggers can earn a six or even seven-figure salary.
Recognised as a media platform in its own right, blogging has become particularly attractive for those wanting to share their passions with others.
And with wellness-related blogging getting more and more popular, thanks to a demand for specialist and relatable content, more people than ever are now choosing it as a valid career path.
But although the commercialisation of blogging is real, success is certainly not guaranteed. Most UK blogs receive fewer than 10,000 unique visits a month, while the credibility of content is often brought into question.
A clear purpose and niche are crucial in order to cut through the noise and make an impact, and despite content being king, in today’s fickle and fast-moving culture, don’t underestimate the power of the visual. A strong social media presence will boost your blog’s visibility, too.
If you’re thinking about setting up your own blog, start in your spare time and don’t get caught up in all the trappings of a fancy website – making a difference to people’s lives is what will cultivate loyalty.
And think long-term. Gathering data (building an email list) through subscription services can help to create a sustainable business model beyond your blog.
The good news is blogging doesn’t require any formal training, but if you’re dishing out health advice you should think about getting some qualifications to substantiate your claims.
While website creation platforms like WordPress are affordable, costs can quickly spiral if you want your blog to be more complex. Start simple and up the ante as you grow.
Overnight success stories are few and far between. Most bloggers work for at least 12 months before starting to see any significant revenue.
Groups like the Health Bloggers Community (healthbloggerscommunity.com) offer practical advice.
Try The Desire Map by Danielle LaPorte and create ‘goals wth soul’ to keep you moving.
POINT OF VIEW
Elle Linton, 32, Essex | @ellelinton
‘The biggest lesson I’ve learned through blogging is to create your own adventures rather than waiting for opportunities to come along. By doing so, you’ll work on projects that excite you and any collaborations that help you to fulfil your personal goals will come as a bonus.’
James Wythe, 28, Bournemouth | @healthylivingjames
‘There’s no easy way to make it as a blogger. It takes lots of time, dedication and honesty but the rewards that come from helping others are amazing. The most important thing to remember is to just be yourself and offer people value.’
Alice Liveing, 23, London | @aliceliveing
‘I never imagined my Instagram page would grow to be what it is now, but I believe my success has come from maintaining my original core message and remaining authentic. I still work full time as a PT, so right now I’m working on balancing the two.’
ACTION PLAN by Lauren Armes
Q. I’m just starting out, but I’ve been told I should trademark my blog name. Is that right?
A. If you’re really serious about blogging, protecting your brand is a move that could save you in the long run. Find a good lawyer. They will make sure you’ve ticked all the right boxes.
Q. I’ve nailed my content and regularly post on my blog, but my following isn’t growing. What can I do?
A. Building a profile can take time, but if you focus on networking and engagement your audience will grow. Be patient!
Q. I’ve built up a solid following. How do I make money out of it?
A. Revenue can come in many different forms. Affiliate marketing, advertising and sponsored content can bring in a steady flow of cash, but don’t limit yourself. Think products, services (like e-courses) and more.
Lauren is the founder of Welltodo which helps people build incredible businesses and careers in the wellness industry. Visit welltodoglobal.com for business and career opportunities in wellness.