Founder Focus: Fab Giovanetti of Health Bloggers Community
Fab Giovanetti has worked tirelessly to build Health Bloggers Community, providing thousands of people with practical insights, inspiration, motivation and top-notch tools to save time, money, and truly make an impact in the health and wellness industry.
Her latest venture? Make An Impact, her first novel which delves into the 6 habits of highly influential people; influence being the currency with which we trade in 2018.
We caught up with Fab to find out how she spins so many plates at once…
WHAT WAS YOUR EUREKA MOMENT?
There was not one particular moment, it was a combination of moments – and quite honestly, they keep happening to this date.
I think I am just very incredibly good at finding gaps in the market and because I am similar to a hyperactive child, I always feel the need to fill those gaps
WHAT WAS YOUR ELEVATOR PITCH?
It was different back when I started but now it’s quite simple: help influencers, bloggers and brand to make an impact in the health and wellness industry.
HOW DID YOU KNOW HBC BLOGGERS WOULD WORK?
I asked people what they wanted and they answered. All I had to do was listen and give them this.
What I did learn however was that if it doesn’t light up your soul, you have got to say no. Your energy will never be in the right place for it. You know the butterfly in your stomach you feel when you are in a new relationship? This is how I approach every single project nowadays.
Has it worked? So far I have had a 95% success rate. Especially if I really want to work with someone because I love what they do, I’ll do everything I can to make it happen.
WHAT ADVICE WOULD YOU GIVE SOMEONE THINKING OF STARTING THEIR OWN BUSINESS?
“Life is 10% what happens to you, and 90% how you react to it”. My whole journey can be summed up by this quote, especially because I work in an industry where things change constantly and working in events is pretty much like walking on eggshells.
Stop dwelling and start reacting is an approach that has served me best. Remember, work hard, play hard and give yourself a bit more credit for all the things you are doing and achieving. Being your own boss means focusing on your mindset as much as targets.
DO YOU HAVE A MENTOR?
Any respectable entrepreneur has a couple of ‘mentors’ they look up to. The usual picks are Tony Robbins and Gary Vee but I am a shameless fangirl of Seth Godin and Jonah Berger. Not only are they both dorks but they cover topics like influence, marketing and tribes; topics that might not go down well at a party but are topics I could read about for days.
Seth Godin is also an incredible writer and I consider him to be the Stephen King of marketing and content! He says that leadership is not all about buzzwords, fire emojis and fist pumps, it’s about people. Seth and Jonah have unwittingly supported my growth from afar and that’s why I believe anyone can be your mentor.
I am also a mentor for bloggers and influencers, and seeing my clients smashing amazing goals and targets is always awesome.
WHAT BOOK DO YOU RECOMMEND EVERYONE READS?
“On Writing” by Stephen King for all the writers out there.
“Contagious” by Jonah Berger for all the people who want to understand marketing.
“The One Thing” by Gary Keller and “Essentialism” by Greg McKeown are great for people looking to prioritize and streamline their work.
WHAT IS THE MOST WORTHWHILE INVESTMENT THAT YOU HAVE MADE?
It would be hard to pick one although any time spent learning is time well spent. Learning is one of the most important things we can do. Learn from your mistakes and from others.
I did a lot of research into learning for my book and it’s such a fascinating subject. The biggest learning from writing my book, however, was that a lot of the time, we prevent ourselves from tapping into our greatness and from being the best versions of ourselves because of fear.
If you are reading this right now, do something brave today. Even the smallest act will count.
WHAT ONE FAILURE ARE YOU GLAD YOU EXPERIENCED?
Almost folding in the business and my life falling apart was the best thing that happened to me. If anything, it lead to me publishing my book. The fact that I never gave up and learned from my mistakes allowed me to pick myself up again. This is where success starts. You grow a tough skin and become less attached to the outcome.
My aim has always been to support people to make an impact, once I let them tell me how to do so, things just started to make sense. If you fail, you either need a cushion to sustain you or to be quick on your feet – I am blessed I can find opportunities everywhere. If your mission is stronger than your fears, use persistence as a leverage.
WHAT PIECE OF INDUSTRY ADVICE DO YOU OFTEN HEAR THAT YOU DISAGREE WITH??
I don’t agree with brands using unqualified interns to run their social media, and similarly, brands using agencies to run it either.
I know it sounds crazy but I strongly believe that you need someone committed to working alongside your team as well as someone with training in the field. Hiring someone to support you with your marketing has to be strategic and thought through. Cheap does not always mean better.