Sainsbury’s Meat-Free Butchers pop-up opens in Bethnal Green

Sainsbury’s has announced it is opening the UK’s first ever Meat-Free Butchers… just in time for World Meat-Free Week.

At first glance, the three-day pop-up shop will look no different to a traditional meat butcher. But the sausages hanging in the window will, in fact, be the entirely vegan ‘Shroomdog’ sausages, and the mince will be made from pea protein.

The in-store butcher will be specially trained for plant-based cooking, sharing recipe advice and tips to help customers get involved in World Meat Free Week, which encourages people to try more plant-based foods.

Boasting over a dozen high-quality fresh foods, customers of the East-End ‘Butchers’ will get to choose a cut of the best boneless bites, before the food is weighed and wrapped as in a traditional store.

From the famous Sweet & Smoky BBQ Pulled Jackfruit and Cumberland Shroomdogs, to the brand new Veggie Ribz and Moroccon Vegbabs, customers can get their hands on these moreish meat alternatives, all for a discounted price.

Hungry visitors will not only be able to buy the plant-based, raw ingredients for their dinner but will also have the chance to taste many of the delicious products entirely for free.

This is a non-ticketed event open to all.