June 2019
Sainsbury’s Meat-Free Butchers pop-up opens in Bethnal Green
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Sainsbury’s has announced it is opening the UK’s first ever Meat-Free Butchers… just in time for World Meat-Free Week. At first glance, the three-day pop-up shop will look no different to a traditional meat butcher. But the sausages hanging in the window will, in fact, be the entirely vegan ‘Shroomdog’ sausages, and the mince will be made from pea protein. The in-store butcher will be specially trained for plant-based cooking, sharing recipe advice and tips to help customers get involved…
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