Let’s face it, men are sceptical creatures – and I say that as one of them. For example, I’m still not convinced the moon landings happened, or that pale ale isn’t a health food. But that scepticism doesn’t just apply to Infowars-style global conspiracies: it also extends to the contents of our bathroom cabinets. And nothing is likely to raise a quizzical eyebrow quite like the concept of ‘natural’ skincare.

Time and time again during my years of writing about male grooming, I’ve come across men who mistakenly associate the word ‘natural’ with the suffix ‘can’t work’. Full disclosure: I used to be one of them, actively dodging any moisturiser, mud mask or shower gel that had the world ‘natural’ emblazoned upon it. Unless a product said ‘scientifically proven’, contained some unpronounceable complex, or had been tested on astronauts (or in sub-zero conditions,I hasten to add) I wasn’t interested. Luckily, now I know better.

More knowledgeable about the potential harmful ingredients found in many common skincare products (nasties like parabens, sulphates and nano-technology just for starters) and more ethically aware, I’m as choosy about what I put on my body as what I put in it. And judging by the burgeoning number of products offering a more natural approach to male skincare, and the fact many of these products are now available in supermarkets, I’m not alone in this approach.

The problem is, with so much on offer, where does a guy looking for a slightly greener grooming routine begin? Well, you could do worse than starting with the products featured below, each of which is either an award-winner or best seller. British brand Bulldog, for example, sell one of their cruelty-free, vegan-friendly Original Moisturisers every 15 seconds, while Green People No 9 Mint & Prebiotics Deodorant is the recipient of some impressive heavy duty silverware.

Ideal for natural product newbies and vegan-friendly virgins, when applied together, they form the ultimate bulletproof grooming kit – bulletproof because scores of men have voted for them with their hard earned dosh, a cast iron fact even I can’t be sceptical about.