While we’re doing our bit to recycle in the home, we’d all like businesses to do the same. Most of us have had those thoughts as we’re once again separating our paper and plastic the night before the dreaded ‘bin day’. “This is all well and good,” you might think, “but is everyone else going the extra mile?”

That’s why Roberts – the next generation bakery – can take a bow, because the multi-award winning, family-run company is the first brand to use 100 per cent home recyclable packaging for its entire bloomer range. Bread packaging is responsible for a whopping 10,736 tonnes of refuse per year (the same weight as 1.1 Eiffel Towers), which is why Roberts felt compelled to act. The great taste and variety of Roberts bread already makes it a must-buy, so the fact all bloomer packaging is now fully recyclable at home elevates them to hero status. It also means you can stick it in your normal paper recycling, rather than having to take a trip out to your local centre. What’s more, Roberts’ bloomers are the only brand in the market with 100% green credentials and home recyclable, so if you’re thinking of trying a new loaf, there’s extra reason to give the kings of Cheshire a whirl.

BREAD OF HEAVEN

If you’re new to Roberts products, their Wondrous White Bloomer is a best-seller, chunkily sliced and dusted with flour, providing a soft, fluffy base to encase your filling of choice for truly epic sarnies.

Seriously Seeded is packed with sunflower seeds, linseed, millet and poppy seeds, and adds a touch of vim and vigour to any packed lunch. And finally, Heroic Wholemeal oozes wholesome goodness and is perfect piled high with tomato and scrambled eggs as part of a welcome weekend brunch. If you ask us, we think Roberts are bloomin’ marvellous.

Roberts Bakery products are now making their mark in London and are available at Morrisons and Asda. To view the full range, visit robertsbakery.co.uk