The UK beauty industry is worth £27 billion and is the seventh largest cosmetics market in the world. The pandemic has changed the way we buy products but it certainly hasn’t stopped us shopping. Selfridges reported that beauty was its strongest channel were during lockdown, with more appetite for ‘hero’ products and, essentially, a ‘buy less, buy buy better’ approach. And now? As we emerge from the darkest days of the pandemic and back into a brave new world, the Consumer Brands Association is reporting a 23% rise in sales of cosmetics from this time last year.

And the current mood is that we all want to know what’s in our products, and what they are giving back to the world. As such, beauty companies are becoming increasingly philanthropic, as well as steering towards more sustainable products, in packaging, formulations and reducing carbon footprint.

With donations from each of these products purchased going to a worthy charity, and with 100% recycled packaging, these beauty brands are doing their bit for the planet.