Corporate Social Responsibility used to be seen as a bad karma cure-all, bandied about by big businesses as a way to whitewash all the bad stuff they got up to behind closed doors.

These days brands have realised they really do have to walk the walk, not just talk the talk. One bad business practice story can spread around the world and wipe billions off share values – just ask Volkswagen or BP or RBS.

The good news is that this means that most smart businesses are taking the environmental and social impact of their supply chains, manufacturing, and staff welfare very seriously.

But for others that’s not enough. A new generation of businesses are going much further. And nowhere is this more true than in the wellness world, where conscious living and conscious consuming go hand-in-hand.

Here’s our pick of products that earn serious karma point.

FORM NUTRITION

Form Nutrition is a brand built on the belief that it is 100% possible to become the best version of yourself while also being mindful of others. As such, for every plant-based protein formula you buy from Form, they will provide a meal to the Family Feeding Fund at Bansang Hospital in The Gambia. So, whether you treat yourself to their post-workout Performance Protein or their Everyday Stack containing everything you need to support your active lifestyle, feel good knowing that you’ve contributed to a cause bigger than your #gains.

LULULEMON

While we’re sure you have all heard of lululemon and their infamous activewear before, not everyone knows about their social impact program, Here To Be.

To date, Here To Be has invested $5.4M, developed over 300 grassroots non-profit partnerships, and donated more than 8,000 yoga mats in a bid to remove social, physical and economic barriers to yoga practice.

MANDUKA

From towels to bags, props and more,  Manduka has everything you could ever need when it comes to yoga accessories. What’s more, unlike the typical fast-fashion industry, Manduka’s aim is to reduce global consumption by making products that last longer with environmentally responsible materials.

Plus, their brand new ProjectOM sees 100% of net profit from the David Allen Collection benefit Susan G. Komen, a charity empowering those who have suffered from breast cancer.

KIND BARS

KIND Bars are one of our favourite go-to pre-WOD snacks. Not only are they nutritiously nutty but through the KIND People programme, KIND has donated over $1 million to KIND People award recipients who have performed extraordinary acts of kindness and demonstrated a selfless commitment to others

PEOPLE TREE

People Tree is a pioneer in ethical and environmental fashion and has partnered with Fair Trade producers, garment workers, artisans and farmers in the developing world to produce clothing that you can trust.

With an entire page dedicated to the makers of People Tree’s clothing including Swallows, a hand-weaving project set up to empower women, TARA, the makers of People Tree’s artisan jewelry, and Assisi Garments, the South Indian factory behind People Tree’s jersey, to shop at People Tree is to shop with the knowledge that your clothing was made with respect for the people and the planet.

S’WELL

Launched with the aim to rid the world of disposable plastic bottles, S’well is one of the few brands creating reusable bottles that are as fashionable as they are functional.

Not content with just saving the planet from plastic though, S’Well has also partnered with UNICEF and committed $800,000 since 2015 to provide clean and safe water to the world’s most vulnerable communities.