You may not know the Japanese word ‘Zenbu’ but the word which means ‘wholeness’ could be the key to your – and the planet’s – happiness. 

Inspired by this philosophy, innovative food brand ZENB has launched a new range of delicious Veggie Sticks that inspire. Using more of the whole vegetable, including parts that would usually be discarded such as the peel, core, seeds and stem, ZENB is on a mission to help you enjoy the flavour of whole veggies, while also raising awareness of how to reduce food waste in your day-to-day life, and live a full and balanced lifestyle.

With a vision of a world where everyone can live an enjoyable life on a flourishing planet, ZENB strives to reimagine how we see food, and promotes a veggie-first, plant-based future that champions food that’s respectful of the resources of our natural environment.

Jasmine Hemsley, ZENB advocate and best-selling food author, comments: “So much food waste occurs when we prep vegetables for cooking, however, the Veggie Sticks from ZENB utilise parts which are usually thrown away, raising awareness of food waste. Being on the go all the time makes it difficult to eat whole foods, so the beauty of ZENB is that you know you’re not only getting a delicious on-the-go snack made from whole vegetables but one that’s organic and helps contribute to your daily fibre intake”.

Using more of the whole vegetable, ZENB preserves and enhances the flavour of the vegetable, negating the need for any artificial additives or flavourings. Plus, the savvy production of these tasty snacks, raises awareness of food waste, while producing a flavoursome gluten-free and Soil Association certified-organic product. In addition to the high quality, organic vegetables, ZENB uses complementary plant-based ingredients such as puffed brown rice, red quinoa and almonds to enhance and elevate the flavour of the vegetables.

Available in four delectable different flavours; Beetroot, Carrot, Pumpkin and Red Pepper, ZENB Veggie Sticks will make you see some of your favourite vegetables in a whole new light and encourage you to rediscover plant-based snacking.

So when you’re reaching for a snack, do it as part of a holistic lifestyle approach with ZENB’s Veggie Sticks. Then don’t forget to do your recycling, buy wonky veg and donate any unused food to others who’ll make use of it!

All flavours of the ZENB Veggie Sticks are available from 1st June 2020 exclusively from ZENB.co.uk with a special introductory offer featuring each flavour and only pay £2.99 for postage and packaging. The Sticks will be available as a trial pack of 4. After the trial box, you’ll be automatically signed up to our fortnightly subscription plan. Terms here. You can also purchase packs as 4, 8 or 16 individual or mixed flavour packs, as a one-off, with prices starting from £2.37 per stick. 

For more information about the ZENB community and product offerings, visit ZENB.co.uk