This is an age of spin, fibs and fake news, so someone telling the truth is quite rare and refreshing.

It’s why bareMinerals – the home of clean beauty – is such a cult brand. It can be easy to claim you’re doing the right thing to enhance your own PR, but bareMinerals has been dedicated to fashioning a skincare revolution for more than 25 years. This isn’t a fad – clean beauty is a lifestyle choice.

Much of bareMinerals’ success and iconic status is thanks to its award-winning foundation – the number one mineral foundation in the UK. It’s uber-amazing for the skin because not only does it cover imperfections with a glowy finish, it also calms skin and protects! Other perks of bareMinerals’ original loose powder foundation are that it’s clean, vegan, made from only five mineral ingredients and contains a built-in SPF15. What’s more, it won’t cause spots even if you sleep in it (this isn’t recommended, but #justsaying).

As Clean Beauty Ambassador for the brand, talking about bareMinerals comes easily to Hailey Bieber. The model says she has a long-standing relationship with the brand – her mum is a huge champion of its iconic loose mineral powders. Hailey’s first memory of Original Foundation hails from when she was nine or ten years old in her ballet recitals: “It was always bareMinerals being used.”

POWER OF GOOD

When it comes to the bareMinerals product range, the rewards go deeper than your skin. We asked the BALANCE team about why it’s their go-to brand:

Production director Dahlia Cuby

“The foundation leaves my skin looking and feeling naturally radiant and glowing without clogging my pores.”

Trading manager Anda Vlasaku

“I like the minimal make-up look and can’t be doing with a long routine, so bareMinerals is perfect for this.”

bareminerals.co.uk; @bareMineralsUK; #cleanbeauty; #powerofgood