5 Things We Learned from the Sustainable Fashion Panel
Cyber Monday is a day synonymous with hitting online shops and sites in search of the hottest deals. However, its fast-paced nature goes against the sustainable style of production and consumption that many are championing.
To generate a conversation in favour of a more ethical style of fashion, Napapijri and BALANCE hosted a panel discussion on how to shop ethically and consciously, without sacrificing style.
Our sustainable panelists for the night were:
• Teleica Kirkland – Associate Lecturer at London College of Fashion & Founder/Creative Director, CIAD
• Elisabetta Baronio – Sustainability & CSR, Napapijri
• Laura Balmond – Project Manager, Make Fashion Circular @ Ellen Macarthur
An inspiring evening was had by all, so here’s the top five things we learned:
1) Swapping the disposable nature of throwaway fashion for a more sustainable, circular economy is crucial
“In order to create a circular economy, we must firstly get more longevity out of the clothes that we already own. Going forward, from the outset, we should be designing clothes that can easily be made into clothes again, and ensure that any new materials going in come from safe, non-toxic, renewable resources.’’ – Laura Balmond
2) Clothes can be broken down better if they are made using fewer materials
3) Considering the social impact our clothes have is a crucial measure of sustainability
4) Throwaway fashion has left us buying clothes at an ever-increasing rate
5) Better representation is needed in the sustainable industries
The slow-fashion movement has been no stranger to cultural appropriation – with white women in neutral kaftans, posing with plants becoming a firm favourite homepage image. To make sustainability mainstream – it has to be accessible, so combat that hipster stereotype by employing people who, dare we say it, aren’t hipsters. Designers reflect their own image in their work, so assembling a diverse creative team is crucial to the future of fashion.