Founder Focus: Gaby Noble of Exhale Pilates
In the heart of North West London, boutique pilates studio Exhale Pilates London (EPL) practices the lesser-known approach of Classical Pilates – a style much closer to the authentic form invented and developed by Joseph Pilates. Popular with the likes of Harry Styles and Sadie Frost, the studio is fully equipped with the latest apparatus from New York, and promotes Classical Pilates as being an ideal way to be proactive in improving posture, preventing injuries, and encouraging and enhancing current training schedules.
We chat with the founder of EPL, Gaby Noble, about the impact that Pilates has had on her life, and how she turned her passion into a business. A leading pilates expert and well-known industry educator, Gaby regularly publishes across the national press, and has presented at influential Wellness events such as Women’s Health Live.
What was your eureka moment?
The realisation when sat around a table amongst a group of passionate and knowledgeable Pilates instructors only to realise I had created these fabulous teachers through our training programme. It was from then on I really knew I had found my calling.
What was/would be your elevator pitch?
I am the founder and owner of London’s award-winning Classical Pilates studio, coaching some of the UK’s most successful business owners, celebrities and professional athletes. I also run a successful Teacher Training programme helping people begin their journey into Pilates, advancing their knowledge in the true classical work & supporting them through their own practice via our apprenticeship and private mentorship.
How did you test your idea?
Having done Pilates in its truest form for 20 years and witnessing the results it delivers. It was a no brainer to share this with as people as possible. There is definitely something to be said for a tried and tested formula.
What advice would you give someone thinking of starting a business on their own?
Sticking with an authentic concept whilst having a USP. Don’t alter to follow a crowd. Take advice from people that are in the position to give it and don’t be put off by the first hurdle.
Do you have a mentor or are you one?
Both! Running your own business is tough especially if you are the one everyone looks to. As a mentor to my apprentices, throughout their apprenticeships, it is a pivotal part that everyone stays accountable. I personally look to my family who receives calls from me daily and are always there for a shoulder. Professionally, I have just started working with a mentor who helps me to strategise and play to my strengths. I believe every coach needs a coach.
What’s your plan B?
I don’t have one, so far plan A is working!
What is the most worthwhile investment (time, energy, money) that you have made?
The best investment was my 600-hour apprenticeship to study the Classical Pilates teacher training programme. This education equips you with everything you need to know to fully understand and deliver the full Pilates experience which drives confidence, client success and transforms and impacts people lives.
For what might seem like a massive investment at the start, the return is priceless.
What one failure are you glad you experienced?
I always felt I had failed by not completing my University degree. In hindsight, I am grateful to have been exposed to the world of work from a young age.
What is coming up for Exhale Pilates?
I am about to launch another training programme which I am super excited about. It will be about sharing my passion for the original works of Pilates and I can’t wait to continue to educate and inspire more and more people. Watch this space!
What is the book you would recommend that everyone reads and why?
It’s an oldy (but a goody!) that my old boss told me to read called ‘Who moved my cheese?’. The cheese is a metaphor for what we want from life and the effects of change.
How do you find balance in your daily life?
I love to work hard during the week, and take time out to socialise, spend time with the family and relax with a glass of red at the weekend.