The perfect gift for millennials fuelling the ‘experience economy’
It’s no secret more and more millennials are prioritising spending money on experiences rather than “things”. According to Forbes, the so-called “experience economy” has boomed in recent years with good reason, as those who take this approach are happier and feel their money is well spent.
When it comes to Christmas then, a period that encourages us to buy things, what do you gift someone who values experiences more? Thankfully, the answer is easy: a Theatre Token. Because between the laughs, sobs and toe-taps, visiting the right show at the right time can be a life-changing experience.
The hard part is keeping it a surprise, especially when everyone’s diary is chock-a-block until April 2019! Fortunately, Theatre Tokens are redeemable in over 240 venues nationwide, including London’s West End, and don’t have an expiry date.
What’s more, there is a show for everyone. So regardless of whether the lucky recipient enjoys plays, musicals, entertainment, opera or dance, they’ll be over the moon. Inspired? Decipher which show is perfect for which person and raise the curtain on endless choices from our recommendations below…
FOR THOSE LOOKING FOR A LAUGH: The Book of Mormon
With tongue firmly in cheek, nine-time Tony Award Winner The Book of Mormon’s huge heart and laughs make for too good a musical to miss.
Laugh all the way to the bank with Theatre Tokens that can be redeemed in over 240 theatres nationwide – perfect for the giftee on the go.
FOR THOSE WHO LIKE TO SING ALONG: Mamma Mia!
Still drawing the crowds 19 years after its London premiere, Mamma Mia! will have you singing and dancing in the aisles.
Mamma Mia! has proven a huge success and certainly won’t be going away any time soon, but rest assured even if your relative can’t thank you for the music anytime soon, Theatre Tokens have no expiry date so there is no rush to redeem. Phew!
FOR THE KIDS: Matilda The Musical
Give the kids a gift to remember this Christmas with Theatre Tokens to watch Roald Dahl’s Matilda.
A firm West End favourite, Matilda The Musical is a hilarious, heart-warming and ingenious adaptation of the classic children’s tale. And if you’re worried your brood won’t have anything to open on Christmas Day itself, rest assured you can choose from either a Gift Card or an eGift to surprise them on the big day.
FOR THOSE WHO’VE ALREADY SEEN EVERYTHING: True West
Dangerous, unsettling, and brilliant, True West centres on a family pulling itself apart and explores how our dreams grapple with one another. Not unlike Christmas Day, huh?
Starring Game of Thrones‘ Kit Harington, True West opens on 4 December, so there is only a slim chance your giftee will have watched this by the time Christmas comes around. And if they have, there’s no harm because Theatre Tokens do not have an expiry date and can be redeemed against a whole host of other shows instead.
FOR THOSE NEW TO THE THEATRE: The Phantom of the Opera
The Phantom of the Opera first opened in 1986, and is based on Gaston Leroux’s gothic novel of life beneath the stage of the Paris Opera House.
It’s one of the most successful theatre shows of all time so, naturally, induce the recipient of your Theatre Token gift to experience the very best London has to offer as they revel in the music of the night.
