Recent research from top health and beauty brand, Oral-B has found that 80% of people in the UK miss an area of their mouth when brushing their teeth, which if not improved, could lead to serious future dental issues.

As a result of this, Oral-B has been working hard on its new revolutionary toothbrush, the NEW GENIUS X which uses Artificial Intelligence to track the areas that you are brushing (and the areas that you are not brushing enough) in your mouth to generate personalised feedback via the Oral-B app, to show you exactly how to achieve your best brushing results every day.

Over time, the app connected to the GENIUS X gathers up data to provide you with tips on how to improve your brushing habits. On sale for £340 this techy brush doesn’t come cheap, but by identifying neglected areas, the smartest toothbrush on the market aims to help you save your precious time and money, by reducing the need for professional dental care in the long term.

You can pick one up at Boots for just £130, while the offer lasts.