Seven Dials Christmas

This Christmas, Seven Dials is proud to partner with housing and homelessness charity Shelter, giving Londoners the chance to switch on the new interactive Christmas light installation simply by making a donation to the charity.

For the first time ever, this Christmas light installation will interact with a charity tap donation point to bring the ‘Starry Night’ design to life and drive valuable donations for Shelter by the thousands of shoppers visiting Seven Dials over festive period.

Featuring over 650 giant stars across the interconnecting streets of Seven Dials, this unique interactive design will be a UK first, providing an experiential festive experience for London visitors, whilst highlighting the fact that sleeping under the stars is still a harsh reality for thousands of people sleeping on the streets of England & Wales on any
given night.

A charity ‘tap’ point will be located on Earlham Street, where visitors can tap their bank cards to donate £3 directly to Shelter. Upon receiving the donation through the card tap point, stars at each entrance to Seven Dials will twinkle to create a special immersive sequence of lights.

This is a shopping event too. Register for a ticket as ticket holders  can enjoy 20% at participating shops and restaurants, as well as a complimentary glass of prosecco from the Seven Dials prosecco truck.  In addition to a host of free experiences,  including free wreath making and eco-friendly glitter make-overs,  there will be a Christmas-themed tombola with chances to win fantastic prizes from a host of Seven Dials brands.