I Believe in Dog: The Pop Up by the Wild At Heart Foundation

The Wild at Heart Foundation was founded by Nikki Tibbles, and funds and supports animal welfare projects all over the world. In particular, they aim to reduce the world’s 600 million stray dog population, and do this by organising and sponsoring rescue projects, neutering programmes, awareness campaigns and education initiatives.

Throughout June, the charity are set to bring you an experience like nothing before! Visitors – both two and four-legged – can look forward to a diverse and engaging calendar of events, and the chance to shop a bespoke range of premium products, all in the knowledge that their participation will be making an active difference to changing the lives of suffering street dogs all over the world. Located in the heart of Seven Dials this is a one-of-a-kind opportunity for dog-lovers to experience philanthropy at its finest.

The busy calendar of events includes a canine coffee morning, a “how to photograph your dog” masterclass, and a ‘Doga’ class lead by the creator of DOGA and Britain’s Got Talent contestant Mahny Djahanguiri (and her dog Robbie!), where participants can ‘downward dog’ their way to an even closer relationship with their canine best friend.

Alongside the brand-new and exclusive range of sweatshirts, T-shirts and mugs being launched at the event by the Wild at Heart Foundation, there will also  be an eclectic mix of products from both well-loved institutions and up-and-coming brands, including:

ANABELA CHAN • BARC LONDON • BIRD + WOLF • BOMBSHELL HQ • BUTTERNUT BOX • DINNY HALL • FETCH & FOLLOW • HIP HOP HOMES • HOOP N LOOP • HUNTER • JOANA LING • JO MALONE • KINN BEAUTY • LABORATORY PERFUMES • LOQUET LONDON • MAISON VES • MALONE SOULIERS • MANOLO BLAHNIK • MEME LONDON • NIKKI TIBBLES WILD AT HEART • PET’S PYJAMAS • PRAI • ROSIE FORTESCUE • SIRIUS • SOPHIE CONRAN • SOPHIE LIS • TIMOTHY HAN •